Use Cases

Turning Complex Challenges into Strategic
Assets

01

Financial Education and Trust

Client: A leading bank Goal: Launching a new
financial advisory service.
Challenge:
Overcoming deep public skepticism and
distrust of the
banking system.

Narrative Strategy: Shifting from "selling
services" to "empowering
decisions," using
behavioral economics tools to create a
transparent,
educational conversation about
money.

Execution: Integrated work by the client's
strategic team, the advertising
agency, and
the content company in creating an online
and television
campaign. The campaign
included a prime-time documentary film:
"Deciding to Decide," Reshet 13, featuring Prof.
Dan Ariely and Hila Korach.
Items on morning
programs, digital videos, customer service
and
courses that were launched on the
subject.

Digital Ecosystem: Creating a multi-platform
campaign to promote
educational values
and behavioral principles. Knowledge Center:
Human
advisory services and dedicated
courses in the bank's training campus.

Result: A shift in brand perception - from a
transactional banking entity
to a financial
partner - and connection with the public.

02

Social Resilience & Rehabilitation

Client: Mifal Hapayis (Israel Lottery) and
Student Villages Goal: Raising
awareness of
the importance of student villages in the
periphery,
especially following October 7.

Challenge: Rebranding the lottery
organization - perceived as gambling
- as
an anchor of national resilience and
rehabilitation.

Narrative Strategy: Focusing on the power of
community, through the
story of a student
village at Nahal Oz that chose to stay and
assist in the
rehabilitation.

Execution: A combined online and television
campaign in an impact
project: a
documentary film on Channel 13 and a
festive screening at the
Cinematheque.
Broad media coverage and digital content,
interviews
and unique materials, community
strengthening, led by the film's heroes.

Result: Strengthening the brand's social
resilience pillar and a significant
increase in
scholarship applications and community
involvement.

03

Health & Stigma Removal

Client: A pharmaceutical company

Goal: Launching a new biological treatment.

Challenge: Breaking the wall of shame
around visible skin diseases. The
Insight and
Narrative Strategy: Moving from
concealment to visibility and
BODY POSITIVE.

Execution: A cross-platform campaign
starting with a documentary film
featuring
personal patient stories, leading
dermatologists, and
influencers from the
fashion and wellness worlds. Integration of
talent
(Hila Korach, identified with the
medical world and not only media),
lectures
and training among doctors who were
unfamiliar with the lives
of patients and their
coping experiences.

Result: A shift in discourse and perception,
organic market penetration
with 500 percent
growth in the digital patient community, and
a new
research initiative at Ichilov Hospital.
All of these led to business results
and not
only reputational ones.