Impact & Special
Projects

Approach develops narrative-based impact
projects, at the intersection of trust,
resilience,
and social change.

Engineering Resilience and Addressing
Addictions

In the post-traumatic reality of Israel after October 7,
addiction
has moved from a personal crisis to a
strategic threat to national
resilience. Approach leads
a multi-arena process of deep
perceptual change,
dismantling the stigma and replacing it with
a new
belief system of recovery and growth. We do not only
document reality we engineer the infrastructure for its
rehabilitation, through a combination of powerful
documentary
content, digital strategy, and practical
field activity

The Narrative Axis (Documentary Method): Producing
a
documentary-practical television series that exposes
the "12
Steps" method. This is a strategic tool that
makes cognitive
recovery tools accessible to the broad
consensus, while turning
personal testimony into a
national model for emulation.

The Impact Axis (Field Activity): Making a practical
toolkit
accessible to managers, institutions, and
communities.
Integrating top-tier addiction experts in
building organizational
resilience programs that
understand that stabilizing mental
health is the key to
both business and national stability.

Television and digital are not only platforms for
information
distribution but mechanisms for
calibrating public
consciousness. Our goal is to
transform the painful truth of
addiction into a strategic
asset of resilience, growth, and national
healing.

End of the Age of Innocence: Education
Against Radicalization

An international campaign to combat radicalization,
combining
documentary cinema, digital activity,
education, and policy
influence to address
indoctrination at the root and promote de-
radicalization

Based on the documentary series School of Terror by
Yifat Kedar
(Kan 11) and rare archival material filmed
over 20 years in
Palestinian schools and Hamas
summer camps, the initiative
offers a unique
international project. The project combines a
global
digital campaign, a practical educational program, and
an international conference in collaboration with the
Center for
the Study of Terrorism Policy and Reichman
University. The
initiative exposes how radicalization is
built through education
and digital spaces, and in
parallel offers practical tools for
prevention, critical
thinking, and de-radicalization. Its goal is not
only
awareness-raising but influencing policy, changing
education systems, and breaking cycles of violence
through
education that promotes responsibility,
resilience, and choice

Documentary and Trauma Course

Documentary and Trauma is a unique course for
therapists, born
from the understanding that trauma no
longer exists only in the
clinical setting but crosses
spaces: public, educational, and
digital. In Israel,
following the events of recent years, a deep
change in
the therapeutic toolkit is required - one that speaks the
language of the present and integrates clinical depth,
documentation, and technology. The project offers an
innovative
approach that combines evidence-based
trauma therapy with
tools from the world of
documentary and video - not as
illustration but as a
complete therapeutic methodology

Through work with filmed narrative, reflection,
documentary
interview, and visual mirroring, the
therapist and patient together
create meaning,
strengthen the sense of control, and build
resilience.
The uniqueness lies in the connection of two separate
disciplines into one practical method, allowing a
transition from
passivity to activity and a rewriting of
the traumatic story, while
maintaining ethics,
sensitivity, and professional precision. The
project is
designed for therapists working with trauma, loss, and
life crises, and offers practical tools with genuine
potential for
personal and social change.