Lectures &
Workshops
Between artificial intelligence and human
intelligence, Approach training prepares the
managerial mindset for the shift from
storytelling to building resilient belief systems,
in a
post-truth era. We provide leaders and
organizational teams with practical strategic
tools based on cognitive science and
documentary methods that turn
organizational
truth into a differentiated and
measurable asset.
Trust Gap
The Hidden Risk Leaders Don't See
Until It Impacts Business
Performance
In an era where artificial intelligence,
algorithms, social media, and influence
operations shape
perceptions of reality in
real time, organizations are no longer
competing solely for market share,
customers, or talent.
They are competing for perception. The
challenge is that a hidden gap often
emerges between
what leadership
believes the organization communicates
and what customers, employees, and
the
public actually perceive. This is the Trust
Gap.
The Trust Gap affects sales, talent
acquisition, reputation, customer loyalty,
decision making
speed, and business
growth. Most organizations discover it
only after the damage has already
been
done.
What will you gain from this keynote?
✓ Early detection tools to identify trust
gaps before they evolve into crises
✓ A managerial framework for measuring,
monitoring, and reducing trust gaps
✓ One practical tool that every leadership
team can implement immediately
What makes this keynote different?
This keynote draws on more than 20 years
of experience in investigating and
shaping narratives,
influence, and
perception.
Drawing on her background as a
documentary filmmaker, investigative
journalist, and cognitive
strategist, Yifat
Kedar brings to the executive room
methodologies from intelligence,
cognitive
psychology, media, and
business strategy.
Through real stories, current case studies,
and practical tools, the keynote reveals
how
perception gaps are created, how
they affect organizations, and how trust
can be transformed
into a measurable
and manageable business asset.
Who is this keynote for?
- CEOs and business owners
- Executive leadership teams
- HR executives and senior people
leaders - Technology companies and startups
- Organizations undergoing
transformation, growth, or significant
change
Approach's
Flagship
lecture
The Battle for Trust
Executive Tools for Identifying Crises and
Narrative Threats in the Age of
Disinformation. A One-Day Training
Program for Leaders and Teams
Trust has become one of the most valuable
business assets, yet also one of the most
vulnerable. A viral
post, a disgruntled employee,
a disinformation campaign, or a deepfake video
can undermine years of
trust building within
hours.
This program equips leaders with practical tools
to identify trust risks, navigate narrative crises,
and
strengthen organizational resilience in a
world where perceptions increasingly shape
reality as much as
facts do.
Workshop Deliverables
• A framework for mapping narrative threats and
identifying organizational risk areas
• Practical tools for managing trust crises and
influence attacks
• Methods for addressing disinformation and
synthetic content threats
• A decision-making framework: when to
respond, when to remain silent, and when to
reframe the
narrative
• An initial action plan for strengthening
organizational resilience
Who Is This Program For?
CEOs and business owners, executive leadership
teams, HR executives, communications and
public affairs
professionals, marketing leaders,
legal teams, risk managers, cybersecurity
professionals, and
government relations teams.
Facilitators
Yifat Kedar, CEO of Approach, trust and narrative
strategist, documentary filmmaker, and lecturer
specializing in influence, perception, and trust in
the digital age. Adv. Moshe Ber is an expert in
information
warfare, influence operations, and
disinformation, with extensive experience
developing strategies and
tools to address
cognitive and narrative threats.
VOX Leadership
Executive Workshop for Developing Leadership
Voice Through Documentary Podcasting
In a world where organizational
communication is becoming increasingly
generic and AI
generated content is flooding
every channel, the ability to create trust, foster
meaningful dialogue,
and build genuine
human connection has become a critical
leadership skill.
VOX is an immersive executive workshop that
combines storytelling, deep interviewing
techniques,
and methodologies drawn from
the world of documentary podcasting to help
leaders discover
their authentic voice,
strengthen their communication presence,
and lead through meaningful and
impactful
conversations.
What Participants Will Gain
• Enhanced listening skills and the ability to
lead meaningful conversations
• Personal and organizational storytelling
techniques
• Greater charisma and influence through
voice and narrative
• Hands on experience in conducting in depth
conversations and producing podcast content
• Practical tools for building trust and authentic
human connection
• Increased communication presence in both
internal and external leadership settings
Who Is This Workshop For?
Executive teams, leadership development
programs, emerging leaders, team managers,
and
organizations seeking to strengthen
communication, trust, and organizational
culture.
What Makes VOX Unique?
VOX offers a distinctive combination of
documentary podcasting, investigative
interviewing, and
leadership development.
The workshop is led by Yifat Kedar, cognitive
strategist, documentary filmmaker, lecturer,
and
expert in trust and narrative building,
together with Moran Spitzer, journalist,
podcaster, and
facilitator specializing in deep
conversations and authentic human
storytelling.
Together, they bring decades of experience in
uncovering the stories people and
organizations
often struggle to articulate, and
transform them into a powerful leadership
capability
Zoom In Zoom Out
Executive Charisma in the New World
A unique course for developing influential
leadership, based on a rhetorical-
strategic
methodology and tools from the world of
documentary
filmmaking. The program teaches
executives to move between the small
details
and inner truth (Zoom In) and the broad
strategic picture and
influence on target
audiences (Zoom Out). The course is designed
to distill
the authentic "executive aura" of the
participants, build resilience in the face
of
uncertainty, and sharpen the ability to move
people through deep trust in
an era of
disinformation.
Target Audience
Middle managers, senior managers, and
candidates for leadership roles.
Deliverables
Documentary video, podcast, or filmed
simulation.