Lectures & Workshops

Between artificial intelligence and human intelligence, Approach training prepares the managerial mindset for the shift from storytelling to building resilient belief systems, in a post-truth era. We provide leaders and organizational teams with practical strategic tools based on cognitive science and documentary methods that turn organizational truth into a differentiated and measurable asset.

BLIND SPOTS EXECUTIVE LAB

See what is shaping your next decision before it becomes a risk.

Leadership team around a boardroom table overlooking a city skyline at dusk

In an environment defined by information overload, uncertainty, accelerated change, and constant pressure to decide faster, leadership teams no longer struggle with access to data. The real challenge is identifying what the data does not reveal.

Untested assumptions. Critical information that never reaches the executive room. Metrics create a false sense of certainty. Perception gaps between leadership, employees, customers, and the market. Strategic questions that may no longer reflect the reality in which the organization is operating.

BLIND SPOTS EXECUTIVE LAB is a strategic decision-making workshop for executive teams, C-Level leaders, and senior decision-makers. It helps leadership teams uncover the blind spots influencing real business decisions, challenge the assumptions and frames shaping those decisions, and translate insight into concrete executive action.

Who is it for?

The Lab is designed for CEOs, senior leadership teams, C-level executives, boards, vice presidents, and business unit leaders making high-impact decisions amid uncertainty, complexity, or change.

It is particularly relevant for:

Organizations undergoing growth, transformation, or strategic repositioning
Leadership teams entering new markets or launching major initiatives
Companies facing technological, competitive, or regulatory disruption
High-tech and technology companies operating in rapidly changing environments
Organizations dealing with crisis, declining trust, or widening gaps between leadership and the field
Executive teams seeking to improve decision quality and identify emerging risks and opportunities earlier

From insight to executive action

BLIND SPOTS EXECUTIVE LAB is not built as a traditional lecture. It is designed as an executive working environment.

Participants work directly on the realities shaping their organization and leave with a clearer view of the assumptions, information flows, perception gaps, and strategic questions influencing key decisions.

The objective is not simply to generate insight, but to improve the quality of the next decision.

The process can produce:

A map of critical blind spots surrounding a strategic decision
Assumptions that require validation
Information and perception gaps that may be distorting decision-making
Strategic questions that need to be reframed
Clear priorities for further testing and action

Available Formats

The Lab is offered in different formats, depending on the organization's needs and the leadership challenges.

Full-Day Executive Lab
An in-depth strategic working session focused on a real organizational decision, challenge, or initiative. The process includes mapping blind spots, assumptions, information flows, perception gaps, and risks, reframing key strategic questions, and translating findings into an actionable executive plan.

90-Minute Executive Lecture & Workshop
A focused, dynamic format that introduces leadership teams to the Blind Spot Intelligence framework and provides practical tools to identify hidden assumptions, challenge existing frames, and re-examine critical decisions.

Make better decisions by seeing what others miss.

Contact us to bring BLIND SPOTS EXECUTIVE LAB to your leadership team.

BOOK AN EXECUTIVE SESSION

The Battle for Trust

Executive Tools for Identifying Crises and
Narrative Threats in the Age of
Disinformation. A One-Day Training
Program for Leaders and Teams

Trust has become one of the most valuable
business assets, yet also one of the most
vulnerable. A viral
post, a disgruntled employee,
a disinformation campaign, or a deepfake video
can undermine years of
trust building within
hours.

This program equips leaders with practical tools
to identify trust risks, navigate narrative crises,
and
strengthen organizational resilience in a
world where perceptions increasingly shape
reality as much as
facts do.

Workshop Deliverables

• A framework for mapping narrative threats and
identifying organizational risk areas
• Practical tools for managing trust crises and
influence attacks
• Methods for addressing disinformation and
synthetic content threats
• A decision-making framework: when to
respond, when to remain silent, and when to
reframe the
narrative
• An initial action plan for strengthening
organizational resilience

Who Is This Program For?

CEOs and business owners, executive leadership
teams, HR executives, communications and
public affairs
professionals, marketing leaders,
legal teams, risk managers, cybersecurity
professionals, and
government relations teams.

Facilitators

Yifat Kedar, CEO of Approach, trust and narrative
strategist, documentary filmmaker, and lecturer
specializing in influence, perception, and trust in
the digital age. Adv. Moshe Ber is an expert in
information
warfare, influence operations, and
disinformation, with extensive experience
developing strategies and
tools to address
cognitive and narrative threats.

Contact

VOX Leadership

Executive Workshop for Developing Leadership
Voice Through Documentary Podcasting

In a world where organizational
communication is becoming increasingly
generic and AI
generated content is flooding
every channel, the ability to create trust, foster
meaningful dialogue,
and build genuine
human connection has become a critical
leadership skill.

VOX is an immersive executive workshop that
combines storytelling, deep interviewing
techniques,
and methodologies drawn from
the world of documentary podcasting to help
leaders discover
their authentic voice,
strengthen their communication presence,
and lead through meaningful and
impactful
conversations.

What Participants Will Gain

• Enhanced listening skills and the ability to
lead meaningful conversations
• Personal and organizational storytelling
techniques
• Greater charisma and influence through
voice and narrative
• Hands on experience in conducting in depth
conversations and producing podcast content
• Practical tools for building trust and authentic
human connection
• Increased communication presence in both
internal and external leadership settings

Who Is This Workshop For?

Executive teams, leadership development
programs, emerging leaders, team managers,
and
organizations seeking to strengthen
communication, trust, and organizational
culture.

What Makes VOX Unique?

VOX offers a distinctive combination of
documentary podcasting, investigative
interviewing, and
leadership development.

The workshop is led by Yifat Kedar, cognitive
strategist, documentary filmmaker, lecturer,
and
expert in trust and narrative building,
together with Moran Spitzer, journalist,
podcaster, and
facilitator specializing in deep
conversations and authentic human
storytelling.

Together, they bring decades of experience in
uncovering the stories people and
organizations
often struggle to articulate, and
transform them into a powerful leadership
capability

Book VOX Workshop

Zoom In Zoom Out

Executive Charisma in the New World

A unique course for developing influential
leadership, based on a rhetorical-
strategic
methodology and tools from the world of
documentary
filmmaking. The program teaches
executives to move between the small
details
and inner truth (Zoom In) and the broad
strategic picture and
influence on target
audiences (Zoom Out). The course is designed
to distill
the authentic "executive aura" of the
participants, build resilience in the face
of
uncertainty, and sharpen the ability to move
people through deep trust in
an era of
disinformation.

Target Audience

Middle managers, senior managers, and
candidates for leadership roles.

Deliverables

Documentary video, podcast, or filmed
simulation.

Trust Gap

The Hidden Risk Leaders Don't See Until It Impacts Business Performance

In an era where artificial intelligence, algorithms, social media, and influence operations shape perceptions of reality in real time, organizations are no longer competing solely for market share, customers, or talent.

They are competing for perception. The challenge is that a hidden gap often emerges between what leadership believes the organization communicates and what customers, employees, and the public actually perceive. This is the Trust Gap.

The Trust Gap affects sales, talent acquisition, reputation, customer loyalty, decision making speed, and business growth. Most organizations discover it only after the damage has already been done.

What will you gain from this keynote?

✓ Early detection tools to identify trust gaps before they evolve into crises
✓ A managerial framework for measuring, monitoring, and reducing trust gaps
✓ One practical tool that every leadership team can implement immediately

What makes this keynote different?

This keynote draws on more than 20 years of experience in investigating and shaping narratives, influence, and perception.

Drawing on her background as a documentary filmmaker, investigative journalist, and cognitive strategist, Yifat Kedar brings to the executive room methodologies from intelligence, cognitive psychology, media, and business strategy.

Through real stories, current case studies, and practical tools, the keynote reveals how perception gaps are created, how they affect organizations, and how trust can be transformed into a measurable and manageable business asset.