Privacy & Cookies Policy

APPROACH respects the privacy of the website’s users and is committed to responsible, proportionate and transparent use of personal information. We collect only the information required for contacting us, providing services, and improving and securing the website.

What information we collect

When you use the website or contact us, we may collect:

• Name, email address, phone number, role and company details.
• Information provided in forms, in correspondence or when scheduling a meeting.
• Technical information, such as IP address, device and browser type, pages viewed and website usage data.
• Information collected through cookies and similar technologies, according to the user’s choices.

Providing the information is voluntary. However, without certain details we may not be able to respond to your inquiry or provide the requested service.

How we use the information

The information may be used for:

• Responding to inquiries and scheduling meetings.
• Preparing proposals and providing services.
• Managing relationships with clients, partners and prospects.
• Sending updates and professional content, subject to consent.
• Improving the website’s performance and the user experience.
• Measuring activity and campaigns, subject to consent where required.
• Securing the website, preventing misuse and complying with legal requirements.

We will not use the information for a purpose incompatible with the purpose for which it was collected, other than in accordance with the law and subject to consent where required.

Service providers and information sharing

We may use external providers to operate the website and our services, such as:

• Hosting and infrastructure services.
• Meeting-scheduling systems, such as Calendly.
• Mailing and email systems.
• Analytics tools, such as Google Analytics.
• Advertising measurement tools, such as Meta Pixel or LinkedIn Insight Tag, to the extent they are enabled on the website.

The company does not sell or rent personal information.

Information may be shared only with providers required for operating the service, with professional advisers, as part of a structural change in the business, or where required by law. Certain providers may process or store information outside of Israel, in accordance with applicable law and appropriate safeguards.

Data retention and security

The information will be retained only for as long as required to handle the inquiry, provide the service, manage the business relationship, comply with legal obligations and protect the company’s rights.

We take reasonable and customary security measures to reduce the risk of unauthorized access, use, alteration or disclosure. However, no online system is completely secure.

Marketing communications

Updates, newsletters and marketing content will be sent only in accordance with consent or where sending them is permitted by law. You can unsubscribe at any time using the unsubscribe link in the message, or by contacting:

office@approach-agency.com

Your rights

Subject to the provisions of the law, you may request:

• To review personal information held about you.
• To correct inaccurate or outdated information.
• To delete information or restrict its use.
• To withdraw consent you have given.
• To stop receiving marketing communications.

To handle a request, we may ask for reasonable details in order to verify your identity.

Cookie policy

The website may use cookies and similar technologies for:

• The proper operation and security of the website.
• Saving user preferences.
• Analyzing performance and usage data.
• Measuring campaigns and marketing activity.

Essential cookies are required for the website to function. Analytics and marketing cookies will operate only according to the user’s choice and where consent is required by law.

In addition, each visit to the answer and guide pages on this site is counted as one anonymous number per page per day, even if you have not accepted statistics cookies. This count does not use cookies, stores nothing on your device, includes no personal identifier, and is not sent to our analytics tools.

You can accept, decline, or change your cookie preferences at any time via the cookie settings interface on the website, and you can also delete or block cookies through your browser settings.

External links

The website may include links to external services and websites. Their use is subject to the privacy policies and terms of those parties, and the company is not responsible for their operation.

Updates to this policy

We may update this policy following changes in our activity, in technology or in legal requirements. The date of the latest update will appear at the top of this page.

Contact us

APPROACH
Email office@approach-agency.com