MEDIA PRODUCTIONS
& PARTNERSHIPS
In an era where audiences instinctively bypass
advertising, the brand narrative must transcend
into content.
With over two decades of
experience at the intersection of international
broadcasting and high-end
production,
APPROACH offers more than visibility, we provide
an insider’s gateway to the media industry. By
weaving your brand’s DNA into compelling
television and digital formats, we execute
strategic moves that
don’t just reach an
audience; they reshape their perception.
Our Services
Narrative Cracking
Developing the creative logic
that drives
the campaign.
How to tell your story in a
way that feels meaningful,
not
promotional.
Infrastructure
Building and managing
relationships with
commercial entities,
broadcasters, and
platforms
to create the right conditions
for
partnerships.
Production & Execution
Coordinating production
companies,
creators, and on-
screen talent, while
meticulously
maintaining the integrity of
the
message and visual language.
Impact Measurement
Evaluating effectiveness
beyond ratings
data, by
identifying cognitive and
perceptual shifts among the
target
audience.
Strategic Feasibility
Clarifying business objectives
and
connecting them to the
current media
landscape.
Where your narrative can truly
operate, and why.
Portfolio
A Selection of Films and Series Directed
and Created by Yifat Kidar
School of Terror, 3 episodes, Kan 11
An Israeli journalist who spent 20 years
documenting Palestinian
schools and
Hamas summer camps in Gaza and the
West Bank
joins a young Palestinian man
who grew up in Gaza. Together, at
the
height of the war, with 200 hours of raw
footage and school
textbooks, they set
out to expose the indoctrination and
incitement
that led to the October 7
attack - and attempt to prevent the next
disaster.
Zero Sum Game, Kan 11
How an Israeli company managed to
defraud clients around the
world and
extract over 145 million dollars from them -
until the FBI
stepped in.
Gulf Secrets, "Zman Emet," Kan 11
Mossad agents and Foreign Ministry
officials who were secretly
sent to build
ties with Gulf states are exposed and
share stories
about meetings with
leaders, the secret offices, and the
moment
everything almost collapsed.
700 Meters from the Fence, Channel 13
The story of students who joined Kibbutz
Nahal Oz and became an
organic part of
the community, many of whose members
were
murdered on Black Saturday in the
Hamas attack. After October 7,
instead of
leaving the kibbutz, they chose to lead its
rehabilitation
process.
סודות המפרץ, "זמן אמת" כאן 11
סוכני מוסד ואנשי משרד החוץ שנשלחו בחשאי
לבנות קשרים עם מדינות המפרץ
נחשפים ומספרים
על הפגישות עם מנהיגים, המשרדים הסודיים והרגע
שבו הכול
כמעט התפוצץ.
Director's Cut , Kan 11
The final weeks in the life of director
and actor Roni Pinkovitch, and
his
family's journey with his wife and
daughters to Switzerland, with
the
goal of ending his life through
assisted dying, against the
doctors'
recommendation.
Their Case, Kan 11
The story of criminal defense
lawyers: they defend the biggest
criminals and live in the shadow of
fear of a dissatisfied client. Torn
between professional duty and
conscience and basic human
values. Is the big money worth the
personal price?
How to Divorce Properly? Channel 13
A close look at the lives of couples in
the process of divorce, from
the
moment of the decision to the
separation.
Full-Time Mom, Keshet 12
Galit Gutman goes out to meet
mothers torn between the desire to
grow and maintain a career and
nurturing and raising a family.
Bahad 1 (Officers' School), Channel 13
A documentary series offering a
glimpse into the IDF combat
officer
training course at the officers'
school. The series follows
Bahad 1
cadets from the first day of the
course, through the
training track
that every IDF combat officer
undergoes, until
receiving their
officer's rank.
With This Ring, Channel 10 (13)
A documentary journey into the
secrets, crises, and complexities of
married life. The series acts as an
emotional magnifying glass on
couples' relationships and married
life.
Nine Years Later, Keshet 12
Danielle, a Jewish woman who grew
up as a Muslim in Morocco,
fights for
the right to raise her son, Nasser.
Nine years after being
forced to part
from him and moving to Jerusalem,
she returns to
Morocco to fight for
custody.